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If you are a small business person trying to promote something online (whether it's your own products or services, affiliate programs, or anything else) you'll probably face a lot of challenges in trying to generate significant amounts of traffic to your site.
The most successful way to benefit from this type of advertising is to promote something that has a broad general appeal and is not limited to a small or terribly limited geography or demographic.
If your product, service, or opportunity would appeal to a very limited market or is so specific that you would need to target your visitors to a specific location or demographic, this may not be the way for you to go.
If there is a reasonable chance that the average person surfing the net could benefit from your product, service, or opportunity, then this type of advertising can definitely work for you.